Through the dirty little grapevine here in Sux Falls, I found out that our local newspaper will become the NEWSPAPER OF THE FUTURE in September. Trust me, this rumor didn\u00e2\u20ac\u2122t come without some laughs. It\u00e2\u20ac\u2122s the usual dog and pony show, NEW flashy layout, shorter cut sheet (you now, like the NY Post). But as I have said before, there needs to be some internal changes before anyone will read that thing, besides for humor, irony and cynicism.<\/p>\n
Here\u00e2\u20ac\u2122s a few suggestions, to truly make it the NEWSPAPER OF THE FUTURE:<\/p>\n
\u00e2\u20ac\u00a2 Help your employees form a union so the production artists, full-time carriers, pressmen and reporters make a living wage.<\/p>\n
\u00e2\u20ac\u00a2 Hire experienced, articulate, positive reporters that are not afraid to ask tough questions, Hell, any questions.<\/p>\n
\u00e2\u20ac\u00a2 I don\u00e2\u20ac\u2122t know if this currently exists, I would assume not, but a research department would be helpful.<\/p>\n
\u00e2\u20ac\u00a2 Stop printing magazines that serve no purpose, and put all of the staff\u00e2\u20ac\u2122s energy into creating a great daily.<\/p>\n
\u00e2\u20ac\u00a2 Stop discriminating. Give your special inserts to all of your subscribers, not just the \u00e2\u20ac\u02dcwealthy neighborhoods\u00e2\u20ac\u2122. Do they pay more for a subscription? Does poor people\u00e2\u20ac\u2122s money spend differently. *(NOTE: One of there periodicals was only being delivered in the newspaper to neighborhoods of 50K and up. How do I know this? They had an ad in the mag saying just that and when I had a short lived subscription to the paper, I never received the mag.<\/p>\n
\u00e2\u20ac\u00a2 Deliver the paper on time. Don\u00e2\u20ac\u2122t tell subscribers that the paper will be there by 7 AM if it\u00e2\u20ac\u2122s not. My paper came after 8 AM almost 50% of the time. I only had a subscription for three months before I cancelled it.<\/p>\n
\u00e2\u20ac\u00a2 Retention. When I cancelled my subscription, the only thing the operator said was, OK, Thank you.\u00c2\u00a0 I asked her if anyone there was concerned as to why I cancelled my subscription. She says \u00e2\u20ac\u0153Sure, I can write something down\u00e2\u20ac\u009d.<\/p>\n
\u00e2\u20ac\u00a2 Stop stealing your competitors periodical racks and claiming you had a right to because of bogus contracts. Oh, yeah, and come clean on it in your paper.<\/p>\n
\u00e2\u20ac\u00a2 Keep the Opinion page \u00e2\u20ac\u02dcVoice of the People\u00e2\u20ac\u2122 just that. Stop editing important content from the letters.<\/p>\n
\u00e2\u20ac\u00a2 And lastly, stop cheating the public. Report current events when they happen, and take a stand – this makes great newspapers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Through the dirty little grapevine here in Sux Falls, I found out that our local newspaper will become the NEWSPAPER OF THE FUTURE in September. Trust me, this rumor didn\u00e2\u20ac\u2122t come without some laughs. It\u00e2\u20ac\u2122s the usual dog and pony show, NEW flashy layout, shorter cut sheet (you now, like the NY Post). But as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"_links":{"self":[{"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/591"}],"collection":[{"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=591"}],"version-history":[{"count":0,"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/591\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=591"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.25dp.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}